Alice Mary Herden, the owner of Green-Fly Media, is a professional freelance sports and nature photographer.
She is currently a freelance photographer for Senior Voice and Tampa Bay Times as well as a Freelance correspondent and photographer for Hernando Sun.
In 2019, she was nominated in two categories for the Florida Press Association Weekly Newspaper Contest and placed second for Agricultural & Environmental Reporting and placed first in Portfolio Photography for her work published in Hernando Sun. She was awarded the Robert J. Ellison Memorial Award for Portfolio Photography.
She published three online magazines, as well as a Football Magazine. This magazine was the first minor league football magazine in the state of Florida based on the United Football Federation football league. The magazine featured game coverage throughout the state, interviews including former NFL players and College Coaches.